The work is real. The story should look it.

Energy companies run the hardest, most photogenic operations on earth, then describe them in paragraphs nobody remembers. This sheet sets out the system we use to fix that - drawn the way your engineers would draw it.

Fig. 01 · The problem

Twenty comparable brands. Buyers recall one.

Ask your own buyers to name suppliers in your category unprompted. The distribution looks like Fig. 01. Our whole job is making you the filled square.

Buyers' unprompted recall · 1 of 20

Fig. 02 · The system

One system. Four moves.

Positioning first, production second. Nothing gets filmed until there's one page that says what only you can claim.

Find the story

A half-day Restate workshop. One page of positioning only you can claim.

Film it for real

Your people, unscripted, in the yards and control rooms where it happens.

Multiply it

One shoot day becomes a year of films, cuts and stills.

Aim it

At tenders, events, investors and hires - not a content calendar.

Fig. 03 · The maths

One shoot day. A year of presence.

One day of your people's time, multiplied into everything the year needs. Filmed once, used everywhere your buyers look.

1 shoot
day

Hero film

10+

Social cuts

20+

Stills & graphics

Months of use

Fig. 04 · The year

Aimed at the moments that decide your year.

Coral months carry a tender, an event or a hire that matters. The content lands before the moment, not after it.

JFMAMJJASOND

Twelve months of presence · one day of filming

Appendix A · Client witness

"What has been your experience of working with Foundation Collective?"

Liz Conboy · Executive Director, Commercial · Renewable UK. Plays with sound.

Notes

1. All footage unscripted. 2. Crews hold the safety tickets to be on your sites. 3. Proof on file: 2,100+ hours across 16+ countries, 62+ organisations, £100bn+ of client portfolios. 4. Membership capped - drawing not to scale; the cap is.

ProjectYour story

Drawn byFoundation Collective

Checked byYour buyers

RevisionRestated

Issued for construction, not for comment. Apply for membership