Round three. Scrubbed, not shown.

D, evolved from keynote to ride. One continuous opening: the F and C travel into their places in FOUNDATION, the word fills with film, and you dive through the O into it. Then the one distinct block swallows the screen, and one shoot day shrinks and explodes into the year. Liz plays inline, the twenty blocks return to close. The wow candidate.

Concept A's continuous-film flow + Apple's explanatory discipline. Four scroll-driven block diagrams do the selling: twenty blocks where buyers see one, the four-move system, one shoot day exploding into a year, and the same team across twelve months. The recommendation.

The same diagrams on paper-light cream: one claim and one graphic per screen, the reel framed once as an object, a single dark slide for Liz. If D is the cinema, E is the keynote the MD gives the board.

The homepage as one continuous film. Footage crossfades beneath you while chapters pin and swap: problem, guide, a plan that lights up step by step, value statements that trade places. The most cinematic and the most Apple.

Light, exact, unhurried - Apple-store precision on FC cream. Films presented as beautiful framed objects, the offer laid out in a bento grid, evidence in clean receipts. Clarity as the luxury. Says what you do fastest.

Feel, then know - alternating all the way down. Full-bleed cinema beats carry the emotion; compact cream strips state the hard value in plain words. The rhythm is the design, and it's the most unmistakably FC of the three.